SWITCHEX Magazine Ad

As part of my internship at Elemental LED, a leading engineering and technology company that designs, engineers, manufactures and sells LED lighting products, I was asked to design a full page magazine ad for LEDs Magazine, advertising a new product called SWITCHEX.

Client: Elemental LED

Design Strategy: I created various designs for this magazine ad playing around with using in-use shots, product shots, diagrams and different combinations of these. The goal was to create something that stood apart from other advertisements and I did so by using a limited color palette and arranging the information in a way that helped the reader easily understand the product.

Tools Used: InDesign